Wild Flora

2024
 
CATEGORY
Brand Indentity
Photography
Art Direction


SOFTWARE
InDesign, Illustrator, Photoshop, Lightroom



Wild Flora is a modern floral brand that unites natural spontaneity with refined design. Each flower represents a witness to life’s meaningful moments, balancing wild growth with curated expression. 

The identity system is built around a clean wordmark that pairs minimalist typography with the organic structure of flowers, creating a logo that feels modern yet grounded. Alongside the design, I developed the guidelines and produced the photography, building a cohesive brand identity. Together, the design and photography position Wild Flora a timeless, modern brand rooted in artisan, nature and memory.


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Color System Posters

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© 2025 Shanshan Wang