Wild Flora
CATEGORY
Brand Indentity
Photography
Art Direction
SOFTWARE
InDesign, Illustrator, Photoshop, Lightroom
Wild Flora is a modern flower brand that unites natural spontaneity with refined design. Each flower represents a witness to life’s meaningful moments, balancing wild growth with curated expression.
The identity system is built around a clean wordmark that pairs minimalist typography with the organic structure of flowers, creating a logo that feels modern yet grounded. Alongside the design, I developed the guidelines and produced the photography, building a cohesive brand identity. Together, the design and photography position Wild Flora a timeless, modern brand rooted in artisan, nature and memory.
Card
Color Palette
Posters
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